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PRINTING CAPABILITIES
OUR STRATEGY
Morgan Advertising offers a wide range of printing services, including web, sheetfed and digital printing.
Working with your marketing executive or team, Morgan Advertising assists in the design, creation, and execution of marketing campaigns and direct mail. Leveraging today’s latest print technologies, we will customize your materials to get the right message to each segment of your audience for maximum return on your print communications investment.
OFFSET WEB
- Goss M-500 Heatset 23x38: 5-Color press with Inline UV Coating, Sheeter or folder option, 40+ Different folds available
- Heidelberg M-130 Heatset 22.75x38: 5-Color press with 40+ different folds available
- Hantscho Mark XVI Heatset 22.75x36: 6-Color press, Double-web capable, Sheeter of folder option
- Harris M-110 Heatset 17.75x26.5: 5-Color press, Double-web capable, Sheeter or folder option
- MAN Roland Rotoman N Heatset 22.75: 4-Color press with workbook perforation, the only “stacked” Rotoman N press in North America
- Goss G18 Coldset Press
SHEETFED
- Heidelberg CD 28x40: 6-Color press with UV Coater
- Heidelberg CD 28x40: 6-Color press with AQ Coater
- Heidelberg 20x29: 6-Color press with AQ Coater
- Heidelberg 20x29: 4-Color press
- Heidelberg GTO 14x20: 2-Color press
- Hamada 660 11x17: 2-Color press
- Ryobi 11x17: 1-Color press
- Meihle 20x26: 2-Color press
- Heidelberg Speedmaster SM 102 28x40: 4-Color press with Coater, Perfecting Press
We are one of the few printers in California that delivers in-house presentation folders, marketing materials and product packaging.
DIGITAL PRINTING
- Canon imageRUNNER 110 Production Printing System (iR110)
- HP Indigo Press 3500
BINDERY
- Harris 750 Saddlebinder: 6-Pocket with Cover Feeder
- Muller Martini 335 Saddlebinder: 8-Pocket with Cover Feeder and Inkjet mailing
- Muller Martini 390 Saddlebinder: 8-Pocket with Cover Feeder
- Muller Martini NB2 Perfect Binder: 21 to 32-Pocket with Cover Feeder, up to 3.5" spine capable
- Rosback Stitcher
- Muller Stitcher
OTHER EQUIPMENT
- Rollem scoring unit
- TR scoring unit with five folders
- MBO 26x50 Folder
- MBO 19x22 Folder
- Polar 45" Cutters
- Heidelberg Polar 137XT cutter with System 2 workflow system
- Kolbus Tipping Machine with fugitive glue
- Moll Pocket Folder & Gluer
- Moll Pocket Folder & Gluer Advanced
- 3 Hole Drill System
- Round Cornering System
- Shrink Wrap Tunnels
CREATIVE SOLUTIONS
Our design team will execute any creative services for marketing communications that produce results. Combining our production expertise in desktop publishing applications, web design, and print and mail production; Morgan Advertising enables customers to produce sophisticated direct marketing programs that speak to each customer with powerfully individualized and relevant messaging. Integrated online PDF document proofing and order approval insure accuracy of printed documents and timely delivery.
DIRECT MAIL SERVICES
Creating direct mail is as simple when you have a partner like Morgan Advertising. Your branded direct mail templates allow sales partners to create and customize campaigns to address the needs of their local market or other market segments. Direct mail experts at Morgan Advertising can assist you with all your direct mail needs, including multiple masters with imprinting, bulk mail discounts, personalization, digitally printed short-run quantities, and more.
DATABASE MANAGEMENT
Our database management services enable the seamless upload and application of your database to our variable design templates to create one-to-one direct marketing communications. If your lists require data cleansing, deduping, CASS certification, or additional sorting, Morgan Advertising has the experience to manage the project, regardless of size.
FULFILLMENT
In addition to finishing your project, Morgan Advertising also handles complex fulfillment tasks including kitting and managing multiple drop ship locations. Ask us about any custom fulfillment tasks that you need to complete your project on time and manage all your marketing and documentation needs. More than simply receiving an order and shipping materials, Morgan Advertising evaluates your marketing program, offering insights on how to manage inventory levels and use both traditional and digital print-on-demand technologies to meet and optimize your marketing objectives. |
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FILE PREPARATION
Digital File Setup Guide
Platforms
All artwork should be submitted on either a Macintosh or Windows computer platform.
Supported Applications
The following applications are supported and kept updated to the latest version: QuarkXpress, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat and Adobe InDesign.
Supported Media
The following media formats are fully supported: Zip (100MB), CD and DVD File Formats utilizing the native application (“Collect for Output”), PDF, EPS and TIFF (NOT Tiffit). PDFs must be created as a high-res file: x-1a, x-3, x-4.
Images
Photos should be processed at a resolution of no less than 300dpi (Dot Per Inch) at 100% of desired printing size.
Prepare color files as CMYK.
Resolution
Material should be submitted at a minimum of 300dpi.
Fonts
Please include all fonts used in designing the materials, or create font outlines.
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GLOSSARY
Below is a listing of terminology commonly used throughout the various advertising industry. Morgan Advertising wants their customers to be successful, and therefore wants to educate everyone throughout the creative process. We are one team with your business growth as our priority. If you have any question, please feel free to contact our office at any time for help.
PRINTING
Accordion fold:Bindery term, two or more parallel folds which open like an accordion.
Against the grain:At right angles to direction of paper grain.
Alteration Change in copy of specifications after production has begun.
Artboard Alternate term for mechanical art.
Author’s corrections Also know as “AC’s”. Changed and additions in copy after it has been typeset.
Back up Printing the second side of a sheet already printed on one side.
Banding Method of packaging printed pieces of paper using rubber or paper bands.
Basis weight Weight in pounds of a ream of paper cut to the basic size for its grade.
Bindery The finishing department of a print shop or firm specializing in finishing printed products.
Binding To fasten sheets or signatures with wire, thread, glue. or by other means.
Blanket The thick rubber mat on a printing press that transfers ink from the plate to paper.
Bleed Printing that goes to the edge of the sheet after trimming. Bleeding increases the amount of paper needed, which may increase the production cost of the job.
Blind embossing An image pressed into a sheet without ink or foil.
Blueline A blue photographic proof used to check position of all image elements.
Board Alternate term for mechanical.
Bond & carbon Business form with paper and carbon paper.
Bond paper Strong durable paper grade used for letterheads and business forms.
Break for color Also known as a color break. To separate mechanically or by software the parts to be printed in different colors.
Brightness The brilliance or reflectance of paper.
Bulk Thickness of paper stock in thousandths of an inch or number of pages per inch.
Bulk pack Boxing printed product without wrapping or banding.
Burn Exposing a printing plate to high intensity light or placing an image on a printing plate by light.
Butt Joining images without overlapping.
Butt fit Printed colors that overlap one row of dots so they appear to butt.
Carbonless Pressure sensitive writing paper that does not use carbon.
Caliper Paper thickness in thousandths of an inch.
Camera-ready copy Print ready mechanical art. The stage in printing when the document is ready to be photographed to make plates for the press. All elements of the document are in their final position, and the document has received its final proofing.
Carload A truck load of paper weighing 40000 pounds.
Case bind A type of binding used in making hard cover books using glue.
Cast coated Coated paper with a high gloss reflective finish.
Chrome A term for a transparency.
CMYK Printers use CMYK – representing the colors cyan (a light blue), magenta (a pinkish purple), yellow, and black inks – when printing 4-color process work. These are called subtractive colors, as combining them all gives the color black. Substracting one or more of these colors will yield any other color. When combined in various percentages, these four inks will create an entire spectrum of colors, including those used in color photographs.
Coated paper Paper with a layer of coating applied to one or both sides, such as gloss, dull and matte finish.
Collate A finishing term for gathering paper in a precise order.
Color bar A quality control term regarding the spots of ink color on the tail of a sheet.
Color correction Methods of improving color separations.
Color filter Filters uses in making color separations, red, blue, green.
Color key Color proofs in layers of acetate
Color matching system A system of formulated ink colors used for communicating color.
Color separations The process of preparing artwork, photographs, transparencies, or computer generated art for printing by separating into the four primary printing colors.
Comb bind To plastic comb bind by inserting the comb into punched holes.
Composite film Combining two or more images on one or more pieces of film.
Continuous-tone copy Illustrations, photographs or computer files that contain gradient tones from black to white or light to dark.
Contrast The tonal change in color from light to dark.
Copy All furnished material or disc used in the production of a printed product.
Copyright An exclusive right that has been granted by law to a particular creative product.
Cover paper A heavy printing paper used to cover books, make presentation folders, etc.
Crash number Numbering paper by pressing an image on the first sheet which is transferred to all parts of the printed set.
Crimping Puncture marks holding business forms together.
Cromalin Trade name for DuPont color proofs.
Crop To cut off parts of a picture or image.
Crop marks Printed lines showing where to trim a printed sheet.
Crossover Printing across the gutter or from one page to the facing page of a publication.
Cyan The blue color part of the four standard process colors.
Densitometer A quality control devise to measure the density of printing ink.
Density The degree of color or darkness of an image or photograph.
Desktop Publishing The use of a computer to create documents that can be printed. Specialized software is used to add copy and graphics to the document, which is then outputted to a printer or typesetting equipment.
Die Metal rule or imaged block used to cut or place an image on paper in the finishing process.
Die cutting Curing images in or out of paper.
Digital Printing New printing technology which permits the linking of printing presses to computers. Benefits include: faster turnaround times, lowered production costs, and the ability to personalize documents. It is frequently used for on-demand or short-run color printing.
Dot An element of halftones. Using a loupe you will see that printed pictures are made many dots.
Dots per Inch (DPI) Number of dots that a device can print or display per inch. The more dots per inch, the sharper the image.
Dot gain or spread A term used to explain the difference in size between the dot on film v paper.
Double burn Exposing a plate to multiple images.
Draw-down A sample of ink and paper used to evaluate ink colors.
Drop-out Portions of artwork that do not print.
Dummy A rough layout of a printed piece showing position and finished size.
Duotone A halftone picture made up of two printed colors.
Dylux Photographic paper made by DuPont and used for bluelines.
Emboss Pressing an image into paper so that it will create a raised relief.
Emulsion Light sensitive coating found on printing plates and film.
EPS (Encapsulated PostScript) A computer graphics file format developed by Adobe Systems that usually contains object-oriented files.
Eurobind A patented method of binding perfect bound books so they will open and lay flatter.
Facsimile transmission The process of converting graphic images into electronic signals.
File Transfer Program (FTP) Computer software that permits the exchange of information between computers.
Film rip See Rip film.
Flat An assembly of negatives taped to masking materials for platemaking.
Flood To cover a printed page with ink, varnish, or plastic coating.
Flop The reverse side of an image.
Foil A metallic or pigmented coating on plastic sheets or rolls used in foil stamping and foil embossing.
Foil emboss Foil stamping and embossing a image on paper with a die.
Foil stamping Using a die to place a metallic or pigmented image on paper.
4-color-process The process of combining four basic colors to create a printed color picture or colors composed from the basic four colors.
French fold Two folds at right angles to each other.
Galley proof Text copy before it is put into a mechanical layout or desktop layout.
Gang Getting the most out of a printing press by using the maximum sheet size to print multiple images or jobs on the same sheet. A way to save money.
GIF A graphic file format commonly used by computer bulletin boards; not appropriate for printing.
Graphic Includes photographs and illustrations. Not Text.
Graphic Design The use of graphic elements and text to communicate an idea or concept.
Generation Stages of reproduction from original copy. A first generation reproduction yields the best quality.
Ghost bars A quality control method used to reduce ghosted image created by heat or chemical contamination.
Ghosting A faint printed image that appears on a printed sheet where it was not intended. More often than not this problem is a function of graphical design. It is hard to tell when or where ghosting will occur. Sometimes you can see the problem developing immediately after printing the sheet, other times the problem occurs while drying. However the problem occurs it is costly to fix, if it can be fixed. Occasionally it can be eliminated by changing the color sequence, the inks, the paper, changing to a press with a drier, printing the problem area in a separate pass through the press or changing the racking (reducing the number of sheets on the drying racks). Since it is a function of graphical design, the buyer pays for the increased cost.
Gloss A shiny look reflecting light.
Grain The direction in which the paper fiber lie.
Grippers The metal fingers on a printing press that hold the paper as it passes through the press.
Hairline A very thin line or gap about the width of a hair or 1/100 inch.
Halftone Converting a continuous tone to dots for printing.
Hard copy The output of a computer printer, or typed text sent for typesetting.
Hickey Reoccurring unplanned spots that appear in the printed image from dust, lint, dried ink.
High-bulk paper A paper made thicker than its standard basis weight.
Highlight The lightest areas in a picture or halftone.
Image area Portion of paper on which ink can appear.
Imposition Positioning printed pages so they will fold in the proper order.
Impression Putting an image on paper.
Imprint Adding copy to a previously printed page.
Indicia Postal information place on a printed product.
Ink fountain The reservoir on a printing press that hold the ink.
JPEG A computer graphics file format that is not typically used in printing due to low resolution.
K The final color – black, in the four color process.
Kern The adjustment of the spacing between letters in order to make them visually more pleasing and balanced on the sheet.
Keylines Lines on mechanical art that show position of photographs or illustrations.
Kiss die cut To cut the top layer of a pressure sensitive sheet and not the backing.
Knock out To mask out an image.
Laid finish Simulating the surface of handmade paper.
Laminate To cover with film, to bond or glue one surface to another.
Layflat See Eurobind.
Leading The space between lines of type, measured from the baseline of one line to the baseline of the next. The quantity is measured in points, such as 6 point type, 8 point, etc. Each point equals approximately 1/72nd of an inch.
Line copy High contrast copy not requiring a halftone.
Lines per inch The number of rows of dots per inch in a halftone.
Lupe A magnifying glass used to review a printed image, plate and position film.
Magenta Process red, one of the basic colors in the four color process.
Make Ready All the activities required to prepare a press for printing.
Marginal words Call outs for directions on various parts of a business form.
Mask Blocking light from reaching parts of a printing plate.
Match Print Trade name for 3M integral color proof.
Matte finish Dull paper or ink finish.
Mechanical Camera ready art all contained on one board.
Mechanical separation Mechanical art overlay for each color to be printed.
Micrometer Instrument used to measure the thickness of different papers.
Middle tones The tones in a photograph that are approximately half as dark as the shadow area.
Moire Occurs when screen angles are wrong causing odd patterns in photographs.
Negative The image on film that makes the white areas of originals black and black areas white.
Non-reproducing blue A blue color the camera cannot see. Used in marking up artwork.
Offset Printing An indirect printing process whereby ink is transferred to the paper by a blanket that carries an impression from the printing plate, rather than directly from the plate itself. This is the most common method of commercial printing at this time.
Offsetting Using an intermediate surface used to transfer ink. Also, an unpleasant happening when the images of freshly printed sheets transfer images to each other.
Offset paper Term for uncoated book paper.
Ok sheet Final approved color inking sheet before production begins.
Opacity The amount of show-through on a printed sheet. The more opacity or the thicker the paper the less show-through. (The thicker/heavier the paper the higher the cost.)
Outline halftone Removing the background of a picture or silhouetting an image in a picture.
Overlay The transparent cover sheet on artwork often used for instructions.
Overrun or overs Copies printed in excess of the specified quantity. (Printing trade terms allow for + - 10 % to represent a completed order.)
Page count Total number of pages in a book including blanks.
Pattern carbon Special carbon paper used in business forms that only transfers in certain areas.
Perfect bind A type of binding that glues the edge of sheets to a cover like a telephone book, Microsoft software manual, or Rudder’s Ranger book.
Perfecting press A sheet fed printing press that prints both sides of a sheet in one pass.
Pica Unit of measure in typesetting. One pica = 1/6 inch.
Picking Printers nightmare that occurs as the surface of a sheet lifts off during printing. Generally a paper manufactures quality control problem.
Pin register A standard used to fit film to film and film to plates and plates to press to assure the proper registration of printer colors.
Pixel Short for picture element. These are the dots that form the picture on a monitor. The smaller the pixel, the more detailed the picture.
Plate gap Gripper space. The area where the grippers hold the sheet as it passes through the press.
Plate-Ready Film The final photographic film that is used to make printing plates.
PMS (Pantone Matching System) The abbreviated name of the Pantone Color Matching System.
PMT Abbreviated name for photomechanical transfer. Often used to make position prints.
Point For paper, a unit of thickness equaling 1/1000 inch. for typesetting, a unit of height equaling 1/72 inch.
PostScript The computer language most recognized by printing devices.
Prepress The processes performed on a printing order prior to its going to the press to be printed. Examples are typesetting, layout, scanning, etc.
Press number A method of numbering manufacturing business forms or tickets.
Pressure-sensitive paper Paper material with self sticking adhesive covered by a backing sheet.
Process blue The blue or cyan color in process printing.
Process colors Cyan (blue), magenta (process red), yellow (process yellow), black (process black).
Proof A method of checking for errors prior to printing an order. Normally the last prepress operation. A press proof is used by the printing press operator to ensure the correctness of the finished product during the production of the order.
Ragged left Type that is justified to the right margin and the line lengths vary on the left.
Ragged right Type that is justified to the left margin and the line lengths vary on the right.
Raster Image Processor Hardware and software which translates data into a series of dots for output.
Ream Five hundred sheets of paper.
Recto Right-hand page of an open book.
Reflective copy Copy that is not transparent.
Register To position print in the proper position in relation to the edge of the sheet and to other printing on the same sheet.
Register marks Cross-hair lines or marks on film, plates, and paper that guide strippers, platemakers, pressmen, and bindery personnel in processing a print order from start to finish.
Resolution The number of picture elements (pixels) per unit of linear measurement (normally an inch) on a computer monitor, or the number of dots per inch (dpi) in printed form.
Reverse The opposite of what you see. Printing the background of an image. For example; type your name on a piece of paper. The reverse of this would be a black piece of paper with a white name.
RGB RGB (red, green, and blue) are called additive colors because added together they may create all colors. Typically, RGB is used for slide presentations, computer software and games, and anything that is viewed on a video monitor.
Rip film A method of making printing negatives from PostScript files created by desktop publishing.
Saddle stitch Binding a booklet or magazine with staples in the seam where it folds.
Scanner Device used to make color separations, halftones, duo tones and tri tones. Also a device used to scan art, pictures or drawings in desktop publishing.
Score A crease put on paper to help it fold better.
Screen angles Frequently a desktop publishers nightmare. The angles at which halftone, duo tones, tri tones, and color separation printing films are placed to make them look right.
Self-cover Using the same paper as the text for the cover.
Shadow The darkest areas of a photograph.
Show-through Printing on one side of a sheet that can be seen on the other side of the sheet.
Side guide The mechanical register unit on a printing press that positions a sheet from the side.
Side stitch Binding by stapling along one side of a sheet.
Signature A sheet of printed pages which when folded become a part of a book or publication.
Silhouette halftone A term used for an outline halftone.
Skid A pallet used for a pile of cut sheets.
Specifications A precise description of a print order.
Spine The binding edge of a book or publication.
Split fountain Putting more than one ink in a printing fountain to achieve special color affects.
Spoilage Planned paper waste for all printing operations.
Spot Color A single color ink or varnish applied to printed material. Primarily used when process colors are not appropriate. The effective use of spot color can add heightened interest to printed materials without incurring the cost of process colors.
Spot varnish Varnish used to highlight a specific part of the printed sheet.
Spread When a publication is printed with several interacting spot colors, gaps or color shifts may appear between objects. A spread closes the gap by overlapping a light foreground object to a dark background
Stamping Term for foil stamping.
Stat Term for inexpensive print of line copy or halftone.
Step-and-repeat A procedure for placing the same image on plates in multiple places.
Stet A proof mark meaning let the original copy stand.
Stock The material to be printed.
Stripping The positioning of film on a flat prior to platemaking.
Substance weight A term of basis weight when referring to bond papers.
Substrate Any surface on which printing is done.
Text paper Grades of uncoated paper with textured surfaces.
TIFF A graphics file that is commonly used in printing for photographs and illustrations needing high resolution.
Tints A shade of a single color or combined colors.
Tissue overlay Usually a thin transparent paper placed over artwork for protection uses for marking color breaks and other printer instructions.
Transfer tape A peel and stick tape used in business forms.
Transparency A positive photographic slide on film allowing light to pass through.
Transparent copy A film that light must pass through for it to be seen or reproduced.
Transparent ink A printing ink that does not conceal the color under it.
Trapping The ability to print one ink over the other.
Trim marks Similar to crop or register marks. These marks show where to trim the printed sheet.
Trim size The final size of one printed image after the last trim is made.
Under-run Production of fewer copies than ordered. See over run.
Up Printing two or three up means printing multiple copies of the same image on the same sheet.
UV coating Liquid laminate bonded and cured with ultraviolet light. Environmentally friendly.
Varnish A clear liquid applied to printed surfaces for looks and protection. (UV coating looks better.)
Verso The left hand page of an open book.
Vignette halftone A halftone whose background gradually fades to white.
Wash-up Removing printing ink from a press, washing the rollers and blanket. Certain ink colors require multiple wash-ups to avoid ink and chemical contamination.
Waste A term for planned spoilage.
Watermark A distinctive design created in paper at the time of manufacture that can be easily seen by holding the paper up to a light.
Web A roll of printing paper.
Web press The name of a type of presses that print from rolls of paper.
Wire O A bindery trade name for mechanical binding using double loops of wire through a hole.
Wire-O binding A method of wire binding books along the binding edge that will allow the book to lay flat using double loops. See Wire O.
With the grain Folding or feeding paper into the press or folder parallel to the grain of the paper.
Work and tumble Printing one side of a sheet and turning it over from the gripper to the tail to print the second side using the same side guide and plate for the second side.
Work and turn Printing one side of a sheet and turning it over from left to right using the same side guides and plate for the second side.
Wove paper A paper having a uniform unlined surface with a smooth finish.
ARTWORK TERMS
Mechanical artwork the traditional standard for acceptable mechanical artwork that is “camera-ready black and white” material
Electronic/Digital artwork
Vector files sometimes called a geometric file, most images created with tools such as Adobe Illustrator and CorelDraw are in the form of vector image files. Vector image files are easier to modify than raster image files (which can, however, sometimes be reconverted to vector files for further refinement)
Bitmap files images are exactly what their name says they are a collection of bits that form an image. The image consists of a matrix of individual dots (or pixels) that all have their own color (described using bits, the smallest possible units of information for a computer).
Metafile a collection of structures that store a picture in a device- independent format. Device independence is the one feature that sets metafiles apart from bitmaps. Unlike a bitmap, a metafile guarantees device independence. There is a drawback to metafiles, because they are generally drawn more slowly than bitmaps. Therefore, if an application requires fast drawing and device independence is not an issue, it should use bitmaps instead of metafiles.
Page Layout Documents the font files and document preferences that need to be supplied for use on the supplier’s operating system.
Pantone Matching System (PMS) a book of standardized color in a fan format used to identify, match and communicate colors in order to produce accurate color matches in printing. Each color has a coded number indicating instructions for mixing inks to achieve that color.
Adobe® Portable Document Format (PDF) files preserve the visually rich content of original files, and are easier to read than HTML content that appears in a Web browser. Adobe PDF files print cleanly and quickly, and anyone can share Adobe PDF files, regardless of their platform or software application.
TIFF (Tagged Image File Format) file a file format for exchanging bitmapped images (usually scans) between applications.
EPS (encapsulated postscript) file an alternative picture file format that allows PostScript data to be stored and edited and is easy to transfer between Macintosh, MSDOS and other systems.
PostScript a computer description language that allows a programmer to create complex pages using a series of commands.
DECORATING TECHNIQUES
Colorfill screen printing an image and then debossing it onto the vinyl’s surface
Debossing depressing an image into a material’s surface so that the image sits below the product surface
Die-casting injecting molten metal into the cavity of a carved die (a mold)
Die-striking producing emblems and other flat promotional products by striking a blank metal sheet with a hammer that holds the die
Embossing impressing an image in relief to achieve a raised surface
Embroidery stitching a design into fabric through the use of high-speed,
computer-controlled sewing machines. Artwork must first be "digitized," which is the specialized process of converting two-dimensional artwork into stitches or thread. A particular format of art such as a jpeg, tif, eps, or bmp, cannot be converted into an embroidery tape. The digitizer must actually recreate the artwork using stitches. Then it programs the sewing machine to sew a specific design, in a specific color, with a specific type of stitch. This is the process known as digitizing.
Engraving cutting an image into metal, wood or glass by one of three methods--computerized engraving, hand tracing, or hand engraving.
Etching using a process in which an image is first covered with a protective coating that resists acid, then exposed, leaving bare metal and protected metal. The acid attacks only the exposed metal, leaving the image etched onto the surface.
Hot Stamp setting a design on a relief die, which is then heated and pressed onto the printing surface
Laser or Foil Stamp applying metallic or colored foil imprints to vinyl, leather or paper surfaces
Pad Printing a recessed surface is covered with ink. The plate is wiped clean, leaving ink in the recessed areas. A silicone pad is then pressed against the plate, pulling the ink out of the recesses, and pressing it directly onto the product.
Personalization imprinting an item with a person's name using one of several methods such as mechanical engraving, laser engraving, hot stamping, debossing, sublimation, or screen printing, to name a few.
Screen Printing an image is transferred to the printed surface by ink, which is pressed through a stenciled screen and treated with a light-sensitive emulsion. Film positives are put in contact with the screens and exposed to light, hardening the emulsion not covered by film and leaving a soft area on the screen for the squeegee to press ink through. (Also called silk screening)
OTHER INDUSTRY TERMS
Copy Change a fee charged for changing the imprint copy on a product either at time of the original proof approval or upon a re-order.
Drop Shipment an order shipped to more than one location will be charged a fee for each additional destination. Less than Minimum the fee charged by a supplier for ordering 50% fewer items than the quantity listed in the minimum or first column. This option is not always available on all products.
EQP (End Quantity Pricing) the price listed in the far right column of a product’s catalog listing. This best price, based on large quantities, is often granted to a distributor who is a large customer of a particular supplier.
Exact Rerun usually there is no set-up charge on exact reruns of an order.
Overruns/Underruns the number of pieces that were printed in excess of the quantity specified/ the production run of fewer pieces than the amount specified. The industry standard on most products is +5%, with the exception being on paper and plastic bags. They can range from +10 to +25%. Suppliers bill on the actual quantity shipped.
Paper proof Impression of type or artwork on paper so the correctness and quality of the material to be printed can be checked. The least expensive is a regular black and white faxed paper proof.
Pre-production Proof an actual physical sample of the product itself produced and sent for approval before an order goes into production.
Production Time the amount of time needed to produce and ship an order, once an order has been received and approved. Stock products with a one-color imprint usually ship within 10-12 working days. Custom products and those with multi-color imprints require longer production time.
Set-up Charge a fee charged on all products. Prices vary per product and per supplier.
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